Three hands.One signature.

Meet the team, a collective of European-trained colorists and stylists based in New York City, united by a shared philosophy of artistry, precision, and timeless color. Together, we bring our individual expertise and a unified approach to creating beautiful, personalized hair color experiences and haircuts.

SedatGurel.

Color Specialist & Hair Designer

With over 20 years of experience in the hairdressing industry, Sedat Gurel, from Istanbul, Turkey, specializes in cutting and coloring. As a former senior education supervisor at L’Oréal for 12 years, he led international trainings and large scale shows, enhancing the skills of hair professionals worldwide. After managing his own salon for 4 years, Sedat is now based in New York, offering personalized cutting and coloring services that blend creativity with precision.

RoyTeeluck.

Stylist

Celebrity hairstylist and former salon owner Roy Teeluck is renowned for his expertise in hair health. His signature style is sexy, organic, and sophisticated. Throughout his career, he has continuously simplified and updated his techniques, drawing inspiration from a deep knowledge of the craft. As a mentor, Roy has guided and inspired numerous hairstylists in the beauty industry. His talent has been acknowledged across fashion platforms, and he has worked with Jane Fonda, Carrie Fisher, and Sigourney Weaver.

By Introduction · Founder

AbbyHaliti.

Founder · Color Director

Abby Haliti is a prominent hair colorist in New York City, celebrated for her exceptional skill and standing in the beauty industry. Her work has earned recognition from leading publications, including Vogue, The New York Times, InStyle, and international press. Known for her warm personality and mindful approach to hair coloring, Abby was named a Best Balayage Expert in Allure magazine's Directory of Beauty. In 2023, she was named a member of the Allure Creators Network and was also selected for Byrdie's Beauty Wellness Board, where she reviews beauty articles for accuracy and expertise. Born in South Eastern Europe and shaped by a diverse education, Abby became a leading voice in the European hair coloring technique of balayage. Today, she serves as a color director in the industry, mentoring freelancers around the world.